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Grinding It Out – 2 Days In The Life of Senator Charles Schumer

There are some political leaders who have the gift of gab; they sparkle on camera, whether they are giving a speech or being interviewed. Think Regan, Clinton or Blair.

U.S. Senator Charles Schumer (D-NY) is not one of those. Schumer has the style, charm and like-ability of your least favorite high school chemistry teacher who always made sure to give you extra homework on the Friday before a holiday weekend. But what Schumer lacks in natural charm, charisma, and good looks, he more than makes up for through sheer hard work and tenacity when it comes to his media presence. ifb senator wss 8 kg

Schumer gets more media attention in any 48 hour period than most senators get in two months.

Here is a partial breakdown of news coverage he received during a two-day period:

Sunday, June 18, 2006; 7:18 PM Wire service story NEW YORK — A reported plot by al-Qaida terrorists to kill thousands of New Yorkers by spreading cyanide gas in the subway underscores the folly of a Homeland Security Department cutback of funds for major cities, a Democratic lawmaker said Sunday. “This is just more evidence that what Homeland Security did to us was terribly misguided and just wrong,” Sen. Charles Schumer said. “It shows that New York is the prime target, and shows the importance of prior intelligence and of manpower.”

Schumer is quoted because he uses the sound bite stable of attacking. Reporters can’t pass up politicians launching attacks. Sunday June 18th, as heard on WINS radio 8:30 PM While commenting on delays at New York City airports. Schumer said, “Laguardia, JFK, and Newark should be renamed Late, Later, and Latest.”

Schumer delivers the perfect sound bite because it has a classic three part list, followed by attacks, followed by another three part list, punctuated with humor. Reporters will always use this type of a quote whether they like the politician using it or not.

Please note that both of these stories broke on Sunday. Schumer has a press conference every Sunday because he realizes that most politicians and newsmakers want the day off and he has a better chance of getting news coverage. In this case, his tirade against late planes got him on the most listened to news radio station in America.

Monday June 19th 2006 On Mad Cow disease “It’s been 20 years since mad cow disease was first reported in Europe and about three years since it was discovered in the United States,” he said, “and yet there still is no comprehensive way to track tainted meat and to pull it off the shelves.”

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